Editorial policy
The standards every ZoraTips tip, preview and article is held to – and what you can expect from us when something goes wrong.
Last updated 11 November 2026
Nobody pays for a tip
Every tip on ZoraTips comes from the same model applied to every match, blended with market prices. Bookmakers, advertisers and partners cannot buy a tip, change a confidence figure or move a pick up our top 10. If a tip is weak, it says so.
Our data
Fixtures, results, live scores, tables and odds come from licensed football data feeds. Ratings, confidence percentages, expected goals and fair odds are calculated by ZoraTips itself, and the method is published on how it works.
Grading every result
Tips lock at kick-off and are graded automatically on the score after 90 minutes plus stoppage time, the way bookmakers settle. Postponed or abandoned games are void. Results are never edited or removed – the archive keeps every win and every loss.
Articles and previews
Match previews are written from the data for each fixture. Blog articles are written or checked by our analysts, led by Ade Ola. Guest pieces carry the writer's name and a guest label, and we check every claim and statistic before publishing.
Advertising
Adverts are kept visually separate from our tips. Paid articles are labelled "Sponsored", and paid or affiliate links are marked so search engines and readers can tell them apart from editorial links.
Corrections
Spotted a wrong score, a bad statistic or a broken link? Email hello@zoratips.com with the page address. We fix confirmed errors quickly and note significant corrections at the foot of the article.
Responsible publishing
We never promise sure wins and never publish "fixed match" content. Every page reminds readers that betting is for adults (18+), and our responsible gambling page lists free help.